This Tuesday sees the start of a brand new TV series highlighting the decline of the British pub industry whilst attempting to revive five failing pubs. I was fortunate to be able to interview the programme’s presenter, Jay Smith, himself a successful pub landlord.
What made you want to get involved with this new TV series?
Community pubs have always been the backbone of life in our towns and villages, a place for neighbours to meet properly, friendships to be made and community spirit to be nurtured and grown, with the sad demise of this British institution we risk losing this cornerstone of our heritage forever, once it’s gone we will never get it back. It’s time for action and I was fortunate enough to be given an opportunity to make a difference.
What were your general observations regarding the landlords and landladies involved in your programme?
In many of the programmes the pubs were already closed and the landlord long gone, in the instances they were still around there almost always seemed to have been a huge breakdown in the relationship between the pub and it’s local punters, once this bond is broken in a small community closure soon follows.
To what do you personally attribute the decline of the British pub industry?
There are clearly many factors and it is all too easy to start pointing the finger at one thing or another: Competition from cheaper city centre venues, the smoking ban, supermarket deals, have all had a huge impact but it is also fair to say that many of the Pubs visited in the making of the show simply offered far too little in return for customers hard earned cash; communication was often poor, food below par, service standards behind the bar were often dated and fell a long way short of peoples expectations.
Do you think the UK pub industry will ever get back to what it was?
No. We will clearly never return to times where we had villages with multiple pubs, there simply isn’t the demand. What is absolutely vital is that we stop the trend of the last local closing, this is simply unacceptable and communities need to act. Lodging objections to planning applications has become more and more visible in these communities and hopefully after seeing Save Our Boozer the next step will be for locals to take on their pub and give it new life for the long term.
With general pub sales and lager revenues down and real ale sales increasing, what role do you see traditional British ales playing in the future of the pub industry?
Without the explosion of micro brewers and general consumer awareness of the fantastic real ales being produced around the country the Pub industry would undoubtedly be in even more trouble than it is already. Whilst it would be unwise for the industry to pin all of it’s hopes on real ale it is a very clear sign that consumers expect choice, quality and professionally cared for products when going to the pub.
Your trials and tribulations in the pub industry are fairly well documented. What aspects did you find were key to turning your career around and becoming a successful and profitable landlord?
Customer focus and cost control. If you are losing customers you are missing the point of what they want, if you carve a niche and excel at serving both regulars and new customers you will start to see the shoots of recovery. Couple this with exceptional cost control and complete dedication to making your pub or bar better than your nearest competitor and you are on the right track. In my case I had to get rid of almost all staff, change many suppliers for better deals and scrap any plans I had for time off for a few years!
After your involvement with the series and the five sets of pub landlords, what do you think is the secret to saving the great British pub?
Community. Without their support the local boozer is doomed, if they don’t have the time to help out they can do their bit by buying a pint or two instead of that six pack from the shop! The areas I visited where the pub was already shut realised this without hesitation but sadly there were areas where locals were still convinced someone would just turn up and open a great pub just for them and all would be well in the world again…
Many thanks to Jay for providing us with an extra insight into the programme. Save Our Boozer is on Blighty from Tuesday 8th December at 8pm.